# identity.md

## Organization Overview
- **Company Name:** Happiness Project
- **Mission:** To elevate happiness throughout the world by creating purpose-driven apparel that supports mental health awareness, sparks conversation, and contributes to mental health charities.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** April 2017 (Location: Details forthcoming.)
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Founder (name not specified) - initiated the project in response to a community tragedy in April 2017. (Link: https://happinessproject.com/pages/about-us)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to mental health advocacy, community support, purpose-driven action, and fostering open conversation around mental wellness.

## Operations & Structure
- **Business Model and Operational Approach:** Operates as an apparel brand, offering hoodies, tees, and crewnecks designed to spark conversation about mental health. A core part of its model is donating 15% of profits to mental health charities.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Supports mental health charities through profit donations (specific charities not detailed in provided data).